
YOUR STRATEGIC BUSINESS PARTNER
Aligning People with Business Strategy

Carol Howard
I help business owners grow faster and scale smarter by aligning their people with strategy and mapping the path from intention to measurable results, building high performing teams that work cohesively to drive profit, reduce risk, and achieve measurable results.
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The outcome?
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A thriving business where people are motivated, aligned, and committed to achieving your business vision.
Smarter People Strategy, Stronger Business Results.​
Your Strategic Business Partner in Aligning People with Business Strategy
YOUR STRATEGIC BUSINESS PARTNER
Aligning People with Business Strategy
In a Nutshell
“I take the complexity out of growth by giving structure to your strategy and alignment to your people. My alignment framework makes it simple: clarity on what needs to be done, accountability for who does it, and engagement so your team is invested in the outcome.”
The Alignment Framework
Here's Why My Clients Engage My Services
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Because I Need Clarity and Focus in My Team
I have a strategy for growth, but my people aren’t pulling in the same direction. I don’t have time to babysit or fix constant performance issues. You help me align roles, KPIs, and behaviours so my team knows exactly what’s expected and I get clear visibility on progress without the headache.
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Because I Want to Avoid Costly Mistakes
Hiring the wrong person, losing top talent, or running ineffective appraisal cycles costs me money and momentum. Your strategic alignment process pinpoints exactly where the gaps and risks are before they turn into big problems.
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Because Your Approach Feels Collaborative and Realistic
You’re not selling me jargon or a cookie cutter solution. You bring practical tools, coaching, and hands on support that fit my unique business and leadership style. That feels like a partnership, not just a vendor.
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Because I Need a Clear People Strategy That Scales
I’m growing, and what worked for a small team won’t work for 50+. I want a people strategy designed to scale smoothly without chaos or burnout.
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Because I Want My Managers to Lead, Not Just Manage
I need my managers to be true leaders, coaching, motivating, and solving problems; but they lack the tools or confidence. I want your help to build leadership skills that boost team performance.
HOW STRATEGIC ALIGNMENT WORKS
We Start With a 90 Minute Alignment Review
A Tailored Strategy For Your Team
Results
The first step is a deep-dive session that surfaces what’s really happening inside your business. By the end, you’ll see the full picture — what’s working, what’s holding you back, and the high-impact opportunities that are available to drive performance and deliver results.
Based on insights from the review, I design and implement a tailored plan built around your business priorities, one that creates clarity, builds alignment, and delivers results you can measure.
With the plan in action, your team works more cohesively, leaders step up with confidence, and your business gains clarity and direction. For businesses that stay connected, I provide ongoing insight and support to keep the momentum going to ensure your objectives are consistently achieved and your business moves forward sustainably.
My Mission
My mission is to help business owners scale successfully without losing the soul of their business. I believe true growth happens when strategy and people are aligned, where businesses reach new heights, and their people thrive in environments that unlock their full potential.

TESTIMONIALS
Carol's assistance in creating a performance management strategy for an IT client was invaluable, where clearly defined expectations have boosted productivity.
Shaun Maitre (Business strategist)
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“It’s always an absolute pleasure working with Carol. Her professionalism, excellent communication and richly curated feedback, sets her apart from others in the industry.”
Rory Becker - Head of Supply Chain & Operations - HUL
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Carol is definitely a specialist in her field of employee engagement and simplifying “fierce conversations” at all business levels.
After many years of positively debating with Carol on the advice provided, it's became clear to trust the advice and save myself and the business time, money and energy in the long term.
Jason King- General Manager NJC Systems Integration​​




